HOOD BY AIR//SS10 from PATENTLEATHERDADDY on Vimeo.
Avant garde menswear' line Hood By Air recently released their video lookbook, featuring looks that they'll be showing at Fashion Week on September 14th, and it is anything but standard!
Teaming up with filmmaker Reid van Renesse, this dark surveillance-themed video gives us a glimpse of Hood By Air's amazing collection filled with edgy cuts and bondage influenced garments. In particular, the white slit T's and harem sweatpants are dark and delicious, as delicious as they come for the dudes that is! A creepy digitized voice over, a wispy-thin hunky model, and weird gay-club inspired music-- I feel like I'm the voyeur in a weird sexual, fashion related scenario I can't stop watching!
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