Thursday, August 13, 2009

Hellz Bellz Fall 09: Style Warriors

My fashion boo Hellz Bellz always makes me smile, and I sure am grinning with the release of their new Fall 09 lookbook.

Cleverly called Style Warriors, the Fall 2009 Delivery 1 collection is a sophisticated presentation of Amazonian inflected pieces. This season's color palate includes darker tones such as a rich elephant grey, navy and red, as well as neon yellow and fuchsia. Featuring traditional pieces in trendy cuts, such as the cropped sweatshirt, and inspirational new designs such as the button up shirt-dress with a whimsical tribal print, the collection stakes new ground without abandoning the practicality and comfort you've come to expect from Hellz.

Every piece is as funky as it is wearable. A zip-up sweatshirt becomes durable high-fashion when given the Hellz treatment-- a graphically interesting layout and a stunning color palate. From the Ts to the polka-dotted tribal leggings, each garment is something that I can see myself working into my day-to-day wardrobe. Paired with more extravagant items for a night out on the town, or toned down with a simple top for the workweek, Hellz Bellz continues to impress me with their dedication to spicing up a woman's style foundations.

Shot by the talented Brooke Nipar and styled by Radio Rose, the collection is available now on their website and will hit stockists within the coming weeks so be on the alert! Head over to the Hellz blog to check out the rest of the lookbook.

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